Birth of Nike
In 1972, William Bowerman, the University of Oregon track coach, and his former star runner Phil Knight unveiled a new line of Nike footwear. Named for the Greek goddess of victory, these shoes were designed specifically for runners.Buy pumashoes boot products on TradeTang and high quality air max boot directly from trustworthy Chinese air max boot wholesalers & suppliers. An art student at Portland State University contributed the swoosh, and a phenomenon was born.
Eventually, Nike patented “Air,” which used lightweight foam materials and trapped pockets of pressurized gas for increased mobility and comfort. Suddenly, even nonathletes who cared little about a shoe’s performance found that for comfort, athletic shoes couldn’t be beaten.
The sneakers’ popularity spiked in early 1980, after employees of New York City’s Transport Workers Union walked off their jobs, leaving subways and buses idle for 11 days, and commuters were forced to get to work by foot. Many women who were accustomed to riding to work in heels chose to walk in sneakers, tucking their pumps in their briefcases -- and they continued to do so when the transit system was up and running again.
There remained that class of women who wore spike heels, unconcerned with the vicissitudes of travel or weather,Asia me handmade breitlingwatches reproductions of famous artists. because a ride was always just a phone call or an arm gesture away. Their shoes communicated that they could afford pedicures, foot massages and apartments in neighborhoods where safety wasn’t a concern. But sports shoes were the greater emblem of the era.
In 1981, when singer Olivia Newton-John released her single “Physical,” she may have been dressed like an aerobics queen, but there was no mistaking what she was singing about: “There’s nothing left to talk about / unless it’s horizontally . . .it is christianlouboutinoutlet00 that has been often referred to as the supe.” Suddenly a woman could be as assertive as a man. Money was the engine of the 1980s, and women had some of their own.
Reebok, a British athletic-shoe company transplanted to Massachusetts,Back again is the shoesale SI in a White/Royal colorway. proclaimed, “Life is not a spectator sport.” And boy, did women listen.
(Rachelle Bergstein is a writer and editor in New York. This is the last of five excerpts from her new book, “Women From the Ankle Down: The Story of Shoes and How They Define Us,” which will be published on May 29 by HarperCollins.what really makes my heart go pitter-patter with excitement are dsquaredshoes. The opinions expressed are her own.)
Read more opinion online from Bloomberg View.
Today’s highlights: the View editors on job polarization and ways to save Syria; William Pesek on China’s declining soft power; Andrew Razeghi on jump-starting startups; Vali Nasr on Europe and Iran; Mark Taylor on competing colleges; Ted Gayer and Phillip Swagel on mortgage-principal deductions.
Eventually, Nike patented “Air,” which used lightweight foam materials and trapped pockets of pressurized gas for increased mobility and comfort. Suddenly, even nonathletes who cared little about a shoe’s performance found that for comfort, athletic shoes couldn’t be beaten.
The sneakers’ popularity spiked in early 1980, after employees of New York City’s Transport Workers Union walked off their jobs, leaving subways and buses idle for 11 days, and commuters were forced to get to work by foot. Many women who were accustomed to riding to work in heels chose to walk in sneakers, tucking their pumps in their briefcases -- and they continued to do so when the transit system was up and running again.
There remained that class of women who wore spike heels, unconcerned with the vicissitudes of travel or weather,Asia me handmade breitlingwatches reproductions of famous artists. because a ride was always just a phone call or an arm gesture away. Their shoes communicated that they could afford pedicures, foot massages and apartments in neighborhoods where safety wasn’t a concern. But sports shoes were the greater emblem of the era.
In 1981, when singer Olivia Newton-John released her single “Physical,” she may have been dressed like an aerobics queen, but there was no mistaking what she was singing about: “There’s nothing left to talk about / unless it’s horizontally . . .it is christianlouboutinoutlet00 that has been often referred to as the supe.” Suddenly a woman could be as assertive as a man. Money was the engine of the 1980s, and women had some of their own.
Reebok, a British athletic-shoe company transplanted to Massachusetts,Back again is the shoesale SI in a White/Royal colorway. proclaimed, “Life is not a spectator sport.” And boy, did women listen.
(Rachelle Bergstein is a writer and editor in New York. This is the last of five excerpts from her new book, “Women From the Ankle Down: The Story of Shoes and How They Define Us,” which will be published on May 29 by HarperCollins.what really makes my heart go pitter-patter with excitement are dsquaredshoes. The opinions expressed are her own.)
Read more opinion online from Bloomberg View.
Today’s highlights: the View editors on job polarization and ways to save Syria; William Pesek on China’s declining soft power; Andrew Razeghi on jump-starting startups; Vali Nasr on Europe and Iran; Mark Taylor on competing colleges; Ted Gayer and Phillip Swagel on mortgage-principal deductions.
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